Tourism marketing services

MaxMarketing · Everything under one roof

From living media relationships and our own products to full media campaigns — one partner for the entire chain: strategy → buying → production → delivery → reporting.

PR, Services & B2B

Relationships that open doors

PR, Content & Services

Organising journalist trips to Austrian regions — selecting and accompanying the journalists, plus reporting on the published coverage.

Press releases, direct contacts in Slovak and Czech newsrooms, media monitoring.

DE → SK/CZ — no translation software: tourism terminology and local context from people who know both markets.

What works on the Slovak and Czech markets, what doesn’t — and how competing destinations behave.

B2B & Trade activities

Sending your offers and news to relevant contacts on the Slovak and Czech markets — targeted and in the language of the market.

Planning, appointment coordination and accompaniment of acquisition trips to partners on the Slovak and Czech markets.

Workshops that bring Austrian providers together with the Slovak and Czech travel trade — including complete invitation management: selection, invitation and follow-up of participants.

Organising events of every kind — not just our own formats: from partner presentations to public events, from the venue to full delivery.

Your idea isn’t on any product list? We design and deliver tailor-made, non-standard projects — exactly where conventional agencies stop.

Own products

Only available from us

This is what sets us apart from any media agency: our own channels and events you will only find with us.

“Summer / Winter in Austria” magazine

Our own magazine title, distributed as a supplement of a national Slovak daily with a print run of 30,000 copies. An editorial setting all about holidays in Austria — with your content at its heart.

Formats: ½ page · 1/1 page · double page + online add-on

GUTEN TAG! Brno from 2027

Our own event in Bratislava: Austrian regions and partners present themselves to the Slovak public at their own stands. 2026: 21 exhibitors. Planned for 2027: a second location, GUTEN TAG! Brno.

Location: Stará tržnica (Old Market Hall) in the centre of Bratislava — 7,000–9,000 visitors on average.

Friends of Austria

GUTEN ABEND Premiere 2027

A B2B networking evening on the eve of GUTEN TAG! Bratislava. A limited, hand-picked room: the Slovak travel trade and media — the contacts you need, in one evening.

Friends of Austria
Discover Friends of Austria

GUTEN TAG! and GUTEN ABEND run under our Friends of Austria platform — the community for Austrian holidays in Slovakia.

Media & online campaigns

Planning · Buying · Production · Reporting

01

Radio

Planning and buying on national Slovak stations (Expres, Europa 2, Fun rádio, Rádio Vlna), seasonal waves in spring / summer / autumn. Production and localisation of the spots including Slovak voiceover.

02

TV · New 2026

GRP/CPP planning, buying and reporting of Slovak TV campaigns — from channel selection to proof of broadcast.

03

Out-of-Home

Billboards, city lights and shopping-centre placements — 60 sites in Bratislava shopping centres, 4 cycles per year; Brno – Vaňkovka. Winter campaigns for Austrian regions.

04

Print

Adverts in Slovak dailies and magazines — news weeklies, lifestyle and family titles. Including format advice and adaptation of the creatives.

05

Online marketing

Performance campaigns on Meta Ads and Google Ads: setup, audiences, continuous optimisation and monthly reporting. Campaigns built for bookings, not just clicks.

06

Influencer marketing

Cooperations with carefully selected influencers on the Slovak market: data-driven selection and audience fit, briefing, trip organisation and extending the content into paid ads.

We buy at net prices, guarantee reporting and proof of delivery — and you receive one invoice instead of five suppliers.

1

Briefing — goal, target group, budget range. Informally by email or phone.

2

Proposal & quote within 7 working days.

3

Delivery & report — one invoice, one contact person, proof of delivery.

Get in touch